Fashion is all about inspiration. We see trends pulling from different cultures, traditions, and histories. But there’s a fine line between appreciating and appropriating. Cultural appropriation—often mistaken for appreciation—is when someone borrows from a culture without understanding or respecting its roots, sometimes turning important symbols into just another trend. This can reinforce stereotypes and hurt marginalized communities.
To keep it real, it’s important to recognize the power dynamics at play. Appreciation is about celebrating diversity and building connections. Appropriation, on the other hand, often exploits a culture without respect. What looks like a trendy outfit to one person might carry deep meaning for someone else.
Examples of Appropriation Gone Viral
Social media’s called out several major cases of appropriation. Take Kim Kardashian’s 2018 launch of her shapewear line initially named "Kimono." She received backlash for using the name of a traditional Japanese garment for a product that had zero connection to its cultural significance . The name sparked a global conversation, pushing Kim to change it to "SKIMS."
Another example is when Gucci sent a white model down the runway in a turban, sparking outrage in the Sikh community for appropriating a religious symbol.
Even TikTok has seen viral moments of appropriation, like celebrities and influencers donning Native American headdresses at festivals or sporting cornrows without acknowledging their African origins . These trends, often viewed as “cool,” gloss over the significance and history tied to these symbols.
Moving from Appropriation to Collaboration
For marginalized communities, seeing their culture turned into a costume or accessory can feel dismissive. It’s not about policing creativity, but rather giving credit and understanding where these fashion choices come from. True collaboration, instead of appropriation, involves working with these communities, learning their history, and respecting the importance of their cultural symbols.
Fashion brands and influencers have a huge platform, so they need to do their homework. By educating themselves and their followers on the cultural roots behind trends, they can foster inclusivity, celebrate diversity, and empower marginalized voices. Fashion’s more powerful when it's respectful and informed—let’s embrace that.